In contrast, those who get news on at least one of three more established social media sites studied by the Center – Facebook, Twitter and YouTube – are more likely to be Democrats than Republicans. Roughly three-quarters of those who regularly get news from Rumble (76%) identify as Republicans or lean toward the Republican Party, while 22% identify as Democrats or lean Democratic.In comparison, many more Americans use more established social media sites for news, including Facebook (31%), YouTube (25%) and Twitter (14%). Overall, just 6% of Americans regularly get news from at least one of the seven sites studied, and no single site is used for news by more than 2% of U.S. adults say they have heard of Rumble, only 2% regularly get news there. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. Here are the questions used in the study, detailed tables and the methodology. Researchers then examined the unique domains linked to in these posts to identify the types of sources these accounts were using. Researchers looked at unique two- and three-word phrases that were commonly used in posts on each topic. Researchers used a set of unique keywords to identify posts about five distinct topics – abortion guns, gun control and shootings the Jan. The content analysis of posts examines the topics discussed and sources cited in 585,470 posts published in June 2022 by the 1,400 sampled accounts (only 1,147 of these accounts posted at least once that month). For more details on how accounts were identified and sampled, read the methodology. A team of trained researchers analyzed these 1,400 sampled accounts to determine who runs the account, their political orientation, values, and other characteristics. Prominent accounts were sampled from the 5% of accounts with the highest number of followers on each site. The account content analysis examines a sample of 200 prominent accounts on each of the seven sites included in this analysis, for a total of 1,400 examined accounts. Researchers reexamined each site in August-September 2022 (Rumble was also rechecked in December 2022) and updated findings with any changes. To conduct the analysis, a team of researchers were trained on a set of variables that examined features of each site like its privacy and moderation policies. The audit of alternative social media sites was initially conducted in April 2022.
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The margin of sampling error for the full sample of 10,188 respondents is plus or minus 1.6 percentage points the margin of sampling error for the 587 alternative social media news consumers is plus or minus 7.0 percentage points and the margin of sampling error for the 266 Rumble news consumers is plus or minus 9.8 percentage points.
Those who reported having heard of these sites were also asked whether they use the sites and get news there, how they feel about them, and more.
Respondents were asked about their familiarity with each of the seven social media sites studied.
Read more about the ATP’s methodology here. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. The survey is weighted to be representative of the U.S.
Everyone who completed the survey is a member of Pew Research Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. The survey portion of the study was conducted May 16-22, 2022, among 10,188 U.S. Sites were included in the study if they had publicly accessible posts, were mentioned in news media, and had at least 500,000 unique visitors in December 2021. It is based on an October 2022 Center study that examined Rumble and six other alternative social media sites – BitChute, Gab, Gettr, Parler, Telegram and Truth Social – using a multi-method approach. This Pew Research Center analysis provides data about the online video-sharing site Rumble.
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